Bircher Made For You

From Carman’s Kitchen to Yours – Bircher Made For You

Australia’s favourite muesli brand, Carman’s, introduces two new recipes perfectly suited for Australia’s obsession with Bircher.

The new Carman’s Untoasted Apricot, Peach and Coconut Muesli is made from high quality Aussie oats, scrumptious bursts of apricot and peach, along with crunchy coconut, while the Natural Berry Bircher Muesli sees a medley of berries blended in with blackcurrant infused-barley, turning the muesli a stunning shade of pink.

“We have seen an increase in the demand for more muesli varieties from our consumers, especially natural, untoasted options” said Carolyn Creswell, the founder of Carman’s.

With 1 in 5 households purchasing natural muesli, the average spend of the convenient breakfast option has jumped 10% in the last two years. It’s no wonder Australia continues to be the number one country searching for the term ‘Bircher Muesli’ on Google.

In recent time, Bircher has rediscovered its popularity as a featured breakfast on the menus of trendy cafes across the country, popular with children and adults alike. But the secret is out – it’s just as easy to create at home.

“Let’s be honest, the morning chaos of getting the kids out the door affects even the most organised of families. I find blending up a batch of Bircher means that the kids can simply grab it and run out the door,” said Creswell, also a mother of four.

With consumer feedback to help guide the product development process, both new creations have been made using real ingredients that are preservative free, a good source of fibre and have less than 6g of sugar per serve – a sure win for any breakfast routine.

As the two flavours hit shelves nationally, Carman’s has also released a new Bircher Muesli eBook, The Best of Bircher, which anyone can download. With 8 curated Bircher recipes, as well as great tips and tricks, the book proves that a little preparation can go a long way in the morning.

“At our core, we make products that our consumers can enjoy every day. The Best of Bircher eBook allows anyone to create exciting, but simple to make, portable breakfasts” said Creswell.

For more information, interviews or images, contact:

Marija Skukan
Carman’s PR Coordinator
Ph: 0433 774 053

Notes to the editor:

Untoasted Apricot, Peach and Coconut Muesli is available at Woolworths nationally and the Natural Berry Bircher Muesli is available at Coles supermarkets nationally.

About Carman’s Kitchen:

For over 25 years, Carman’s Kitchen has been committed to creating delicious breakfast and snacking products, made right here in Australia from the most wholesome ingredients. Founded by Carolyn Creswell, then an 18 year old university student, the brand has evolved into Australia’s number one nutritious snacking brand, but remains true to its core purpose – making real food, with real passion.

Carman’s commitment to developing delicious products using whole foods has solidified its reputation as a gourmet breakfast and snacking brand that consumers around the world can trust.